To prove her point, she enlists how established designers and budding talents have showcased this “green revolution” in their recent collections. Who says subtle can’t be sexy One must learn how to merchandise attractively within budgetary constraints. Without tampering with quality and aesthetics. In fact, internationally, high-end brands are dabbling in sustainable fashion.

But Jaya and Ruchi beg to differ: “These products come at a certain price-tag and are best accepted in international forums on foreign shores or at niche bazaars and fetes, not government-run exhibitions. “These days, people are also using a lot of rubber waste to manufacture bags, wallets and belts etc.Most consumer goods are now taking an eco-friendly bend to make lifestyles healthy, comfortable and contamination-free. Thus a consensus towards mutual respect is ideally reached. Effects of harsh chemicals and pollutants are otherwise spelling nemesis on urban subsistence. Fashion pundits predict that as resources become scarce farsight and inventiveness would be instrumental in changing the face of fashion.It’s a misconception that sustainability cannot penetrate upmarket luxury segments.Extensive dissemination of information on the subject by an active media as well as rounds of discussions about the manner in which to deal with the increasing crisis of global warming, climate change, greenhouse effect, and carbon footprint, have in turn prompted the well-read populace and public-private sectors to turn sustainable. Restraint is the new order of the day and astronomical expenses are curbed to look into nature for inspiration. “Yes, of course.

New Zealander Emma Whiteside crafted a large, sculptural gown out of recycled radiator copper.As fresh materials are difficult to source and emerge less sustainable in texture, the need to recycle existing fabrics gains importance. From designers and stylistas to fashion savvy clients, all have learnt the art of pursuing an austerity drive and are resorting to organic initiatives at moderate rates. So the fundamental mantra is, ‘beauty lies in the eyes of the beholder’ and it’s all about individual perspective. Like other craftsmen, they too accept their social responsibility towards making a difference to their collection with organic content. For instance, SegraSegra, a Hungarian group, recycles used bicycle inner tubes to create stylish, leather/lycra-like jackets and t-shirts.Admits designer Nidhi Munim: “Everything ranging from cotton to wool can be reworked.

A plain-Jane clad in conventional weaves like khadi can look gracefully glamorous. Sustainable brands endorse a code of conduct that helps ensure nobody is treated partially.”“Recycling is the best way to minimise wastage,” echo Jaya-Ruchi of Indigene.”Designer Ritika Arya Jain credits public awareness for the upsurge in sustainability: “More and more people are becoming conscious about the problems — the damages being caused to the surrounding environment — which explains their change in attitude towards consumer purchases. For example, the most diaphanous cottons and silks, handwoven in the ancient times, were considered a thing of luxury. Another solid substance termed denimite is derived from the debris of denim scraps of tattered jeans with a view to craft out artifacts and decorative earrings.,” they add. Back home, Ritu Kumar, Karishma Shahani Khan, Anupamaa Dayal, Anaka Narayanan, Samant Chauhan, Anokhi and Bhusattva are strongly rooting for this trend. You may say that sustainability is in no way a bolt from the blue and definitely not struck as a surprise magic-chant to the fashion industry.”Many artisans complain about exploitation in ‘sweatshops’ since the inception of factory settings in fashion production. It highlights the sharing of growth and vision of workers, creating more jobs for them, bringing their wages under a safety-cover and skill-development. Can a sustainable fashion-industry address this problem “The socio-economic angle drawn towards sustainability and its staunch supporters stresses upon equality. Sewing green clothes for their buyers is both morally and creatively satisfying,” she observes. So what can be better than adopting sustainability as a practical way of life to ring in fresh and wholesome changes within our daily system The fashion fraternity is now abuzz with sustainability.Counting the reasons cited for sustainable fashion as an essential pill, one wonders if it was destined to happen.According to recent reports, the A-league H&M is utilising a fabric called tencel, a soft material extracted from the cellulose of a eucalyptus wood pulp.Ritika Arya Jain enumerates cotton, wool, jute, zips, buttons, etc, as materials that can be reworked to roll out a fashionable yet sustainable wardrobe.It is believed that handloom and handicrafts fairs allow designers weavers, and artisans to sell their items to target-clients bringing them better profit margins. But, the massive alertness for the same in general has only now aggravated as a matter of grave concern,” claims Jain. “Sustainable fashion can produce dazzling party/wedding dresses too,” Jain adds.Designer-duo Jaya Bhatt and Ruchi Tripathi of Indigene brand decode the crux of sustainable fashion as “being kind to Mother Nature and humane to people while making a product”.

There is transparency, everyone is free to choose his/her task and is paid fairly at the month-end,” Nidhi Munim concludes.” “Designers are gradually approaching environmental concerns put forward by their regular clientele. They add that, “There is Spandex Fabrics suppliers no question of compromising on beauty or aesthetics.When we talk of reasonably priced fashion, it doesn’t imply inferior quality. Even Bengaluru-based Summer House avidly employs this material in its production-chain. Fashionable output from agrarian materials can be amped up to appear slick and glossy. But today, a lot of people might find cotton casual and polyester or manmade fabrics more luxe. It was well forecast. The bottom line is to return to one’s roots. Even demure-dignity can be charming and modesty, beautiful. “Premium labels like Patagonia, Marks & Spencer, Armani Jeans, Kowtow, H&M, Mina+Oyla, et al have embraced this diktat already,” reveals Jain. Now brands are also using zero waste design techniques alongside disassembly to exercise a positive impact on the environment.